Proceedings of the 2013 International Conference on Advances in Social Science, Humanities, and Management

Interrelation between Customer satisfaction and loyalty in third-party logistics distribution

Authors
Rang Tsai, Yao-qiu Wang
Corresponding Author
Rang Tsai
Available Online December 2013.
DOI
10.2991/asshm-13.2013.33How to use a DOI?
Keywords
third-party logistics, customer satisfaction, customer loyalty
Abstract

As a case study on third-party logistics enterprise of department stores in Taiwan, firstly, this paper puts forward the architecture which includes the key factors of customer satisfaction and loyalty of the logistics distribution based on the instance investigation and literature study. Secondly, using the Cronbach's alpha approch, the paper verifies the credibility and effectiveness of questionnaires which are used in the investigation and measured by liker – scale. Lastly, using the Correlations and regression-analysis, the paper illustrates that customer satisfaction have the positive significant effect on customer loyalty, and interaction between Customer satisfaction and loyalty with competitors, and price is a critical factor. If customers are not satisfied with the price, it is recommended to clients or priority, it is unlikely, not to talk about renewal or purchase other services.

Copyright
© 2013, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2013 International Conference on Advances in Social Science, Humanities, and Management
Series
Advances in Intelligent Systems Research
Publication Date
December 2013
ISBN
10.2991/asshm-13.2013.33
ISSN
1951-6851
DOI
10.2991/asshm-13.2013.33How to use a DOI?
Copyright
© 2013, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Rang Tsai
AU  - Yao-qiu Wang
PY  - 2013/12
DA  - 2013/12
TI  - Interrelation between Customer satisfaction and loyalty in third-party logistics distribution
BT  - Proceedings of the 2013 International Conference on Advances in Social Science, Humanities, and Management
PB  - Atlantis Press
SP  - 183
EP  - 186
SN  - 1951-6851
UR  - https://doi.org/10.2991/asshm-13.2013.33
DO  - 10.2991/asshm-13.2013.33
ID  - Tsai2013/12
ER  -