Yonghai Yu, Lingling Yu, Jihong Zhu
social reading is a brand new reading mode which focuses on the reader and emphasizes on such social activities as sharing, interaction and communication. Born out of the booming social network, social reading can optimize the reading value and render the reading as a more effective and social activity. This paper has analyzed the social features of traditional reading and modern digital reading and concluded two different interaction modes. A social reading combining the virtual and actual features is put forward based on the previous comparison of the weaknesses and strengths of virtual and actual socialization, and the socialization relations in the two kinds of socialization.