Proceedings of the 2013 International Conference on Advances in Social Science, Humanities, and Management

The Collaborative Propagation Mechanism of Traditional Science Media and New Science Media

Shengyue Hao, Jiajia Jin
Corresponding author
Science Media, Collaborative Propagation, Mechanism
Establishment of collaborative propagation mechanism between traditional science media and new science media has positive effect on the promoting of China's science and technology propagation. This paper first analyzes the possibilities for traditional and new science media to integrate in terms of organization, contents and channels, providing a start point for the establishment of collaborative propagation mechanism. Subsequently, the author emphasizes on the propagation mode, organizational system and management structure for traditional media and new media to propagate collaboratively. The author also proposes several specific practices in the collaborative propagation mechanism of traditional media and new media as suggestions for relevant departments and science workers.
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