Proceedings of the 2013 International Conference on Advances in Social Science, Humanities, and Management

The research on the investors’ cognition of banks’ finance products

Authors
Li Huang, Yan Hu, Meng_ting Wan, Qiao_ling Tang
Corresponding Author
Li Huang
Available Online December 2013.
DOI
https://doi.org/10.2991/asshm-13.2013.172How to use a DOI?
Keywords
Banks’ Finance Products Investor Cognition Choose
Abstract

In recent years, the banks’ finance products has been became more and more popular in China. However, the growth has also brought some inevitable growing pains. In order to promote the development of banks’ finance products, we investigated investors’ cognation of banks’ finance products through the questionnaire, and found that the bank should improve the scientific nature of the products’ design and investors should strengthen their knowledge.

Copyright
© 2013, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 2013 International Conference on Advances in Social Science, Humanities, and Management
Series
Advances in Intelligent Systems Research
Publication Date
December 2013
ISBN
978-90-78677-93-2
ISSN
1951-6851
DOI
https://doi.org/10.2991/asshm-13.2013.172How to use a DOI?
Copyright
© 2013, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Li Huang
AU  - Yan Hu
AU  - Meng_ting Wan
AU  - Qiao_ling Tang
PY  - 2013/12
DA  - 2013/12
TI  - The research on the investors’ cognition of banks’ finance products
BT  - Proceedings of the 2013 International Conference on Advances in Social Science, Humanities, and Management
PB  - Atlantis Press
SP  - 926
EP  - 929
SN  - 1951-6851
UR  - https://doi.org/10.2991/asshm-13.2013.172
DO  - https://doi.org/10.2991/asshm-13.2013.172
ID  - Huang2013/12
ER  -