The research on the investors’ cognition of banks’ finance products
Authors
Li Huang, Yan Hu, Meng_ting Wan, Qiao_ling Tang
Corresponding Author
Li Huang
Available Online December 2013.
- DOI
- 10.2991/asshm-13.2013.172How to use a DOI?
- Keywords
- Banks’ Finance Products Investor Cognition Choose
- Abstract
In recent years, the banks’ finance products has been became more and more popular in China. However, the growth has also brought some inevitable growing pains. In order to promote the development of banks’ finance products, we investigated investors’ cognation of banks’ finance products through the questionnaire, and found that the bank should improve the scientific nature of the products’ design and investors should strengthen their knowledge.
- Copyright
- © 2013, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Li Huang AU - Yan Hu AU - Meng_ting Wan AU - Qiao_ling Tang PY - 2013/12 DA - 2013/12 TI - The research on the investors’ cognition of banks’ finance products BT - Proceedings of the 2013 International Conference on Advances in Social Science, Humanities, and Management PB - Atlantis Press SP - 926 EP - 929 SN - 1951-6851 UR - https://doi.org/10.2991/asshm-13.2013.172 DO - 10.2991/asshm-13.2013.172 ID - Huang2013/12 ER -