Proceedings of the 10th International Conference on Business, Accounting, Finance and Economics (BAFE 2022)

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Practice of Networked Content Self-regulation Amongst Malaysian Users

Authors
Chun-T’ing Loh1, *, Ah-Suat Lee1, Yoon-Mei Chin1, Yen-Hong Ng1, Pik-Yin Foo1, Zam Zuriyati Mohamad1
1Faculty of Business and Finance, Universiti Tunku Abdul Rahman, Jalan Universiti, Bandar Barat, 31900 Kampar, Perak, Malaysia
*Corresponding author. Email: ctloh@utar.edu.my
Corresponding Author
Chun-T’ing Loh
Available Online 4 February 2023.
DOI
10.2991/978-2-494069-99-2_34How to use a DOI?
Keywords
Networked content; Self-regulation; Content Code; Malaysian users
Abstract

This study proposes a framework that aims to identify the degree and nature of self-regulation when assessing, consuming and sharing networked content and to determine the factors included by users when self-regulating, mediating or controlling the use of networked media contents. In addition, this study aims to examine the users’ awareness, readiness and expectation on being subject to the Content Code. Based on the Theory of Self-Regulation and Theory of Planned Behaviour, this study conceptualises that trust, subjective norms and emotion will contribute to networked content self-regulation and thereafter lead to intention to adopt the content code. In order to achieve the objectives of this study, a quantitative, cross-sectional research design will be applied by distributing questionnaire to the network users, aged 20 to 39 in rural and urban areas from 4 regions in Malaysia. The data collected will be analysed using Partial Least Square Structural Equation Modelling. It is expected this study will be beneficial specifically to the Content Regulation Consumer and Industry Affairs Division, Malaysian, Communication and Multimedia Commission on the public readiness to being subject to the Content Code. Generally, this study will be beneficial to the public in promoting awareness on self-regulation and content code.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 10th International Conference on Business, Accounting, Finance and Economics (BAFE 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
4 February 2023
ISBN
10.2991/978-2-494069-99-2_34
ISSN
2352-5428
DOI
10.2991/978-2-494069-99-2_34How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Chun-T’ing Loh
AU  - Ah-Suat Lee
AU  - Yoon-Mei Chin
AU  - Yen-Hong Ng
AU  - Pik-Yin Foo
AU  - Zam Zuriyati Mohamad
PY  - 2023
DA  - 2023/02/04
TI  - Practice of Networked Content Self-regulation Amongst Malaysian Users
BT  - Proceedings of the 10th International Conference on Business, Accounting, Finance and Economics (BAFE 2022)
PB  - Atlantis Press
SP  - 463
EP  - 476
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-2-494069-99-2_34
DO  - 10.2991/978-2-494069-99-2_34
ID  - Loh2023
ER  -