Proceedings of the 4th Bandung Creative Movement International Conference on Creative Industries 2017 (4th BCM 2017)

Umbrella-Canopy as an Icon of Braga Permai Restaurant in Bandung

Authors
Setiamurti Rahardjo, Andreas D. Handoyo
Corresponding Author
Setiamurti Rahardjo
Available Online February 2018.
DOI
https://doi.org/10.2991/bcm-17.2018.7How to use a DOI?
Keywords
braga permai restaurant, umbrella-canopy, icon, architecture elements
Abstract
Braga Permai restaurant is well known as one of heritage buildings in Bandung. Through times, the building has been going through renovations which have changed the general form and facade, preserving the umbrella-canopies at the outdoor seating area as an icon. The intention of keeping this iconic exterior element comes from the restaurant management as the umbrella-canopies have been popular as the building landmark since its renovation in 1923. In addition, the restaurant has also started to use the image of the umbrella-canopy on the menu books and website. Nevertheless, do people today still perceive the image of those canopies as iconic as they were in the previous time? Through quantitative approach accompanied by questionnaires, this paper aims to find what people perceive as an icon of Braga Permai today and how representative the umbrella-canopy is as an icon. As the result, it is found that umbrella-canopy is perceived as an icon not merely by architectural design, but also by a supporting contribution of visual graphic
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Proceedings
4th Bandung Creative Movement International Conference on Creative Industries 2017 (4th BCM 2017)
Part of series
Advances in Economics, Business and Management Research
Publication Date
February 2018
ISBN
978-94-6252-478-1
ISSN
2352-5428
DOI
https://doi.org/10.2991/bcm-17.2018.7How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Setiamurti Rahardjo
AU  - Andreas D. Handoyo
PY  - 2018/02
DA  - 2018/02
TI  - Umbrella-Canopy as an Icon of Braga Permai Restaurant in Bandung
BT  - 4th Bandung Creative Movement International Conference on Creative Industries 2017 (4th BCM 2017)
PB  - Atlantis Press
SP  - 39
EP  - 44
SN  - 2352-5428
UR  - https://doi.org/10.2991/bcm-17.2018.7
DO  - https://doi.org/10.2991/bcm-17.2018.7
ID  - Rahardjo2018/02
ER  -