Proceedings of the 4th Bandung Creative Movement International Conference on Creative Industries 2017 (4th BCM 2017)

Response Santri Putri Assalam Solo for TV Commercial Fashion Products

Authors
Ahmad Adib, Deny Tri Ardianto
Corresponding Author
Ahmad Adib
Available Online February 2018.
DOI
https://doi.org/10.2991/bcm-17.2018.9How to use a DOI?
Keywords
response, santri putri Assalam, TV commercial fashion products response, santri putri Assalam, TV commercial fashion
Abstract
Assalam is one of Islamic Boarding School at Solo, Indonesia. Santri Putri Assalam as student of the school, like youth like female as other youth in their age, have interest on fashion product. Different with youth that learned in normal school, santri putri Assalam have the rules about all of their life in Islam ways, included fashion . As an agent of dakwah, they must learning how to choice fashion as like their rules, but as a youth they want to use stylish products, the trending fashions nowadays. They have example for the fashion from TV commercial. This article describe about response the student for TV commercial fashion products by AIDA method. The result from analyze are: 1) creativity from TV commercial fashion products successful to delivering Santri Putri Assalam by persuasive words contents and the stunning idea, 2) impact of TV commercial fashion products for Santri Putri Assalam not different with youth in general education.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
4th Bandung Creative Movement International Conference on Creative Industries 2017 (4th BCM 2017)
Part of series
Advances in Economics, Business and Management Research
Publication Date
February 2018
ISBN
978-94-6252-478-1
ISSN
2352-5428
DOI
https://doi.org/10.2991/bcm-17.2018.9How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Ahmad Adib
AU  - Deny Tri Ardianto
PY  - 2018/02
DA  - 2018/02
TI  - Response Santri Putri Assalam Solo for TV Commercial Fashion Products
BT  - 4th Bandung Creative Movement International Conference on Creative Industries 2017 (4th BCM 2017)
PB  - Atlantis Press
SP  - 51
EP  - 54
SN  - 2352-5428
UR  - https://doi.org/10.2991/bcm-17.2018.9
DO  - https://doi.org/10.2991/bcm-17.2018.9
ID  - Adib2018/02
ER  -