Keris Symbols in The Emblem and Brand Logo

DOI

10.2991/bcm-17.2018.14How to use a DOI?

Keywords

Keris, emblem, logo, brand, and corporate identity

Abstract

The Keris as a result of Indonesian culture that existed in the archipelago was born since this ancestor experienced a cultural change from agrarian culture to metallurgical culture that synergize with human behavior. As a worthy artifact, keris has a personal philosophy value for the wearer, where the keris contains elements of prestige result of the wrought process is quite complicated. If modern civilization the keris disappears from the nation's cultural behavior is due to the process of cultural hegemony outside and erodes the value of the local culture. This study uses a qualitative descriptive approach to analyze the function of keris icon in the symbol or brand in hermeunitic and interpret it in semiotic. So that the current keris interpreted as a symbolic visual element, then the form of a keris that curves and kris straight into the aesthetic elements of the logo or symbol in it. From several symbols or logos showing positive values ??have a strong philosophy of spirit and unity in the symbols of provinces and districts in Indonesia. Similarly there is the national army corps like corps Marines, symbols in the world of sports such as martial arts and exist in the college logo. But there are other things as a symbol element that is worth the economic identity, as in the brand Batik Keris, and also on other brands in the realm of postmodernism contains elements of capital.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Mr. Handriyotopo
AU  - Lono Lastoro Simatupang
PY  - 2018/02
DA  - 2018/02
TI  - Keris Symbols in The Emblem and Brand Logo
BT  - Proceedings of the 4th Bandung Creative Movement International Conference on Creative Industries 2017 (4th BCM 2017)
PB  - Atlantis Press
SP  - 76
EP  - 80
SN  - 2352-5428
UR  - https://doi.org/10.2991/bcm-17.2018.14
DO  - 10.2991/bcm-17.2018.14
ID  - Handriyotopo2018/02
ER  -