Proceedings of the 4th Bandung Creative Movement International Conference on Creative Industries 2017 (4th BCM 2017)

A Method of Investigating the Ageing Perception and Satisfaction towards Product Appearances

Authors
Ahmad Zuhairi Abdul Majid, Nurazlina Jamalludin
Corresponding Author
Ahmad Zuhairi Abdul Majid
Available Online February 2018.
DOI
https://doi.org/10.2991/bcm-17.2018.20How to use a DOI?
Keywords
Ageing, consumers, product appearance, satisfaction, product design and development
Abstract
The purpose of this paper is to proposing a method investigating on product appearance perceived by the ageing consumers. It also examines the relationship between ageing perception towards product appearance in order to better understand how they will respond to products as they grow older. A general literature review was conducted in an effort to identify the significant, substantive work to date. The data obtained in this study were collected from a questionnaire survey involving 45 to 65 year old academician from local universities. Descriptive analysis was performed to analyze the respondents' perception and satisfaction towards product appearances. Finally, suggestions are made as a way forward to identify the product appearance attributes and where can be considered by designers, marketers or researchers in designing a product for ageing population. With the availability of this method and by understanding the needs of aging the researchers or designers, thereby can produce a quality and better product design requirements that meet and will fulfil the consumer needs. There is a need to study the ageing and the relationship to product development, specifically in the appearance of the product.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
4th Bandung Creative Movement International Conference on Creative Industries 2017 (4th BCM 2017)
Part of series
Advances in Economics, Business and Management Research
Publication Date
February 2018
ISBN
978-94-6252-478-1
ISSN
2352-5428
DOI
https://doi.org/10.2991/bcm-17.2018.20How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Ahmad Zuhairi Abdul Majid
AU  - Nurazlina Jamalludin
PY  - 2018/02
DA  - 2018/02
TI  - A Method of Investigating the Ageing Perception and Satisfaction towards Product Appearances
BT  - 4th Bandung Creative Movement International Conference on Creative Industries 2017 (4th BCM 2017)
PB  - Atlantis Press
SP  - 109
EP  - 115
SN  - 2352-5428
UR  - https://doi.org/10.2991/bcm-17.2018.20
DO  - https://doi.org/10.2991/bcm-17.2018.20
ID  - Majid2018/02
ER  -