Proceedings of the 4th Bandung Creative Movement International Conference on Creative Industries 2017 (4th BCM 2017)

Dolalak in Branding Activities of Purworejo Regency, Central Java

Authors
Agus Budi Setyawan, Didit Widiatmoko Soewardikoen
Corresponding Author
Agus Budi Setyawan
Available Online February 2018.
DOI
https://doi.org/10.2991/bcm-17.2018.38How to use a DOI?
Keywords
Dolalak, Branding, Purworejo
Abstract
Dolalak dance art in Purworejo Regency as one of manifestation of traditional art, its presence is the continuity of cultural life that has rooted from generation to generation which becomes one of culture manifestation. Along with its development, Dolalak is used in activity of city branding conducted by local government of Purworejo Regency. However, the use of Dolalak in branding activities of Purworejo Regency has risks considering that Dolalak which is developing in some rural areas of Purworejo shows dance movements characteristic which tends to be erotic with the costumes worn by the dancers look tighter, this can certainly raise negative perception for some people who watch it. Started from that problem then the questions of this research are why Dolalak is chosen to support branding activities of Purworejo Regency and how the manifestation of Dolalak is in branding activities of Purworejo Regency. It is to understand how Dolalak's position and role are in branding activities conducted by the local government of Pur-worejo Regency. This research used qualitative paradigm by using ethnographic approach, data collection was done through participant observation and in-depth interview, and data analysis was made by using matrix analysis model. The results of this study revealed that Dolalak as one of traditional arts that still exist and are popular in Purworejo society serves as art icon which was presented in the form of performances and was transformed into various visual communication media to meet the communication needs in branding activities of Purworejo Regency. The results of this study is useful to provide an overview for other regencies or cities that will conduct city branding by using their own traditional art.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
4th Bandung Creative Movement International Conference on Creative Industries 2017 (4th BCM 2017)
Part of series
Advances in Economics, Business and Management Research
Publication Date
February 2018
ISBN
978-94-6252-478-1
ISSN
2352-5428
DOI
https://doi.org/10.2991/bcm-17.2018.38How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Agus Budi Setyawan
AU  - Didit Widiatmoko Soewardikoen
PY  - 2018/02
DA  - 2018/02
TI  - Dolalak in Branding Activities of Purworejo Regency, Central Java
BT  - 4th Bandung Creative Movement International Conference on Creative Industries 2017 (4th BCM 2017)
PB  - Atlantis Press
SP  - 203
EP  - 207
SN  - 2352-5428
UR  - https://doi.org/10.2991/bcm-17.2018.38
DO  - https://doi.org/10.2991/bcm-17.2018.38
ID  - Setyawan2018/02
ER  -