The Spirit to Conserve Wayang Kulit through E-Commerce
Emi Widiyanti, Deny Tri Ardianto
Available Online February 2018.
- https://doi.org/10.2991/bcm-17.2018.47How to use a DOI?
- e-commerce, sungging wayang kulit, online shop
- Electronic Commerce has been growing for over a decade. In addition to the support of technological advances, the community's need for effective and efficient trade transactions is also contributing to the great number of emerging online stores. One of them is www.tatahsunggingkulit.com online shop that sells tatah sungging (leather carving) products especially wayang kulit (leather puppets). Through www.tatahsunggingkulit.com, the villagers of Sidowarno Klaten are trying to market their products to a more global level. This study aims to identify the adoption level of tatah sungging artisans in practicing e-commerce, as well as to explore the obstacles faced by the artisans in conserving wayang kulit through online stores. This research uses qualitative approach with interactive analysis model. The data used in this study are primary data obtained through interviews and direct observation.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Emi Widiyanti AU - Deny Tri Ardianto PY - 2018/02 DA - 2018/02 TI - The Spirit to Conserve Wayang Kulit through E-Commerce BT - 4th Bandung Creative Movement International Conference on Creative Industries 2017 (4th BCM 2017) PB - Atlantis Press SP - 247 EP - 251 SN - 2352-5428 UR - https://doi.org/10.2991/bcm-17.2018.47 DO - https://doi.org/10.2991/bcm-17.2018.47 ID - Widiyanti2018/02 ER -