Proceedings of the 4th Bandung Creative Movement International Conference on Creative Industries 2017 (4th BCM 2017)

Designing Of Healthy And Ideal Lunchbox Campaign For Children In Bandung City

Authors
Ghifari Dwiputra, Iman Sumargono
Corresponding Author
Ghifari Dwiputra
Available Online February 2018.
DOI
https://doi.org/10.2991/bcm-17.2018.50How to use a DOI?
Keywords
Social Campaigns, Healthy Provision, Unhealthy Snacks
Abstract
In the environment of children in elementary schools, closely related to learning activities, play and eat snacks. On the eats snacks activity, kids often buy snacks outside of the school that turns out, food they consume is far from assured of cleanliness and health, which could be bad for their health. Then, the author designing social campaigns that parents minimize spending activity and to provide healthy lunchbox from home. In this study, the author uses the three methods of collecting data, the direct observation of eating snacks activity operates in elementary schools, interviews with health service of Bandung and spread the questionnaire to the target audience. The author makes a social campaign with the theme "Healthy Lunchbox Generation" with the hope beneficial for parents in preparing a healthy lunchbox for their child.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
4th Bandung Creative Movement International Conference on Creative Industries 2017 (4th BCM 2017)
Part of series
Advances in Economics, Business and Management Research
Publication Date
February 2018
ISBN
978-94-6252-478-1
ISSN
2352-5428
DOI
https://doi.org/10.2991/bcm-17.2018.50How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Ghifari Dwiputra
AU  - Iman Sumargono
PY  - 2018/02
DA  - 2018/02
TI  - Designing Of Healthy And Ideal Lunchbox Campaign For Children In Bandung City
BT  - 4th Bandung Creative Movement International Conference on Creative Industries 2017 (4th BCM 2017)
PB  - Atlantis Press
SP  - 264
EP  - 267
SN  - 2352-5428
UR  - https://doi.org/10.2991/bcm-17.2018.50
DO  - https://doi.org/10.2991/bcm-17.2018.50
ID  - Dwiputra2018/02
ER  -