Proceedings of the 4th Bandung Creative Movement International Conference on Creative Industries 2017 (4th BCM 2017)

Designing Promotion Of Oat 8 To Reduce Obesity Risk For Woman Through Digital Media

Authors
Indah Rendi Puspitasari, Runik Machfiroh
Corresponding Author
Indah Rendi Puspitasari
Available Online February 2018.
DOI
https://doi.org/10.2991/bcm-17.2018.55How to use a DOI?
Keywords
Oat 8, Promotion, Snack, Obesity, Woman
Abstract
Oat 8 is a biscuit made from Oat. Oat 8 has green beans and almonds variant. Oat 8 has encourage its promotion activities through digital media. From social media, to e-commerce. But, Oat 8 still needs more effort to increase its brand awareness, gain new customers, and reinforce its brand image as a healthy snack. Based on survey by the digital assessment of Oatbits product, Oat 8, that use references from number of fans in each social media, the participants of activation, and use key finding "which brand do you like" shows that the response of Oat 8 from the audience is lowest than its product benchmark. Snacking habit is a common thing to do on the sidelines of work time. Snacking is dominantly done by woman. It caused by emotional and hormonal factors. But their sedentary life, makes the extra calorie intake from food, especially snacks, they are not totally burned by body. In a long term, it will be deposited inside the body that cause the risk of obesity. Thus it needs to make a promotion strategy that linked by health phenomena which is concerns with the prevention of obesity risk with Oat 8 product.
Open Access
This is an open access article distributed under the CC BY-NC license.

Download article (PDF)

Proceedings
4th Bandung Creative Movement International Conference on Creative Industries 2017 (4th BCM 2017)
Part of series
Advances in Economics, Business and Management Research
Publication Date
February 2018
ISBN
978-94-6252-478-1
ISSN
2352-5428
DOI
https://doi.org/10.2991/bcm-17.2018.55How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Indah Rendi Puspitasari
AU  - Runik Machfiroh
PY  - 2018/02
DA  - 2018/02
TI  - Designing Promotion Of Oat 8 To Reduce Obesity Risk For Woman Through Digital Media
BT  - 4th Bandung Creative Movement International Conference on Creative Industries 2017 (4th BCM 2017)
PB  - Atlantis Press
SP  - 285
EP  - 290
SN  - 2352-5428
UR  - https://doi.org/10.2991/bcm-17.2018.55
DO  - https://doi.org/10.2991/bcm-17.2018.55
ID  - Puspitasari2018/02
ER  -