Proceedings of the 4th Bandung Creative Movement International Conference on Creative Industries 2017 (4th BCM 2017)

The effectiveness of marketing communication through digital content for startup business (Case Study: Brandish beverage product)

Authors
Made Devicca Surya, Firman Kurniawan
Corresponding Author
Made Devicca Surya
Available Online February 2018.
DOI
https://doi.org/10.2991/bcm-17.2018.60How to use a DOI?
Keywords
Startup Business, Digital Content, Marketing Communication
Abstract
In today's modern era, food and beverages business has grown in Indonesia. The newly established business is called startup business. The number of startup businesses is increasing economic competition in their respective industries. No wonder many new businesses have failed in a short time period. Therefore, a strategy is needed before establishing a business. It should be noted that the strategy used will be implemented to a new business, so it is important to give attention to the awareness of potential consumers with marketing communication strategy. This research will look at the strategy that has been done from startup business company, Brandish, through retail or offline strategy with a rapidly growing strategy today, namely digital content. This research will use qualitative methods. It is important for the startup business owner to know where his business will go. If they think about long-term, then the company must think about a strategy that is far ahead, not just a temporary advantage only. Therefore, this research will focus on long-term company.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
4th Bandung Creative Movement International Conference on Creative Industries 2017 (4th BCM 2017)
Part of series
Advances in Economics, Business and Management Research
Publication Date
February 2018
ISBN
978-94-6252-478-1
ISSN
2352-5428
DOI
https://doi.org/10.2991/bcm-17.2018.60How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Made Devicca Surya
AU  - Firman Kurniawan
PY  - 2018/02
DA  - 2018/02
TI  - The effectiveness of marketing communication through digital content for startup business (Case Study: Brandish beverage product)
BT  - 4th Bandung Creative Movement International Conference on Creative Industries 2017 (4th BCM 2017)
PB  - Atlantis Press
SP  - 308
EP  - 312
SN  - 2352-5428
UR  - https://doi.org/10.2991/bcm-17.2018.60
DO  - https://doi.org/10.2991/bcm-17.2018.60
ID  - Surya2018/02
ER  -