Proceedings of the 4th Bandung Creative Movement International Conference on Creative Industries 2017 (4th BCM 2017)

Visual Identity and Packaging of Dairy Products From Small and Medium Enterprises

Authors
Mohamad Tohir, Didit Widiatmoko Soewardikoen
Corresponding Author
Mohamad Tohir
Available Online February 2018.
DOI
https://doi.org/10.2991/bcm-17.2018.73How to use a DOI?
Keywords
Visual Identity, Yoghurt, Small Medium Entreprises
Abstract
Small and medium enterprises are one of the most significant and dominant drivers of the economy as producers of gross domestic product, in addition to absorbing the largest employment in some areas. Processed milk products of small and medium enterprises in Jatinangor as healthy drinks have a good chance to be marketed into prestigious beverages. The problem is the small to medium-sized businesses don't realize the importance of identity for a product, naming with a rather difficult pronunciation and difficult to remember, a less attractive logo makes this product less competitive with large-scale factory products. Through field observation, literature study, and interviews both to producers and to consumers are obtained the necessary data as the basis for the design identity of small and medium business brand of dairy products. Brand identity and its application to packaging design can make dairy products easily recognized by the public. This study aims to assist small and medium enterprises; especially processed milk maker in Jatinangor, Sumedang district, through product identity design marketing problems of small and medium business products can be helped.
Open Access
This is an open access article distributed under the CC BY-NC license.

Download article (PDF)

Proceedings
4th Bandung Creative Movement International Conference on Creative Industries 2017 (4th BCM 2017)
Part of series
Advances in Economics, Business and Management Research
Publication Date
February 2018
ISBN
978-94-6252-478-1
ISSN
2352-5428
DOI
https://doi.org/10.2991/bcm-17.2018.73How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Mohamad Tohir
AU  - Didit Widiatmoko Soewardikoen
PY  - 2018/02
DA  - 2018/02
TI  - Visual Identity and Packaging of Dairy Products From Small and Medium Enterprises
BT  - 4th Bandung Creative Movement International Conference on Creative Industries 2017 (4th BCM 2017)
PB  - Atlantis Press
SP  - 370
EP  - 373
SN  - 2352-5428
UR  - https://doi.org/10.2991/bcm-17.2018.73
DO  - https://doi.org/10.2991/bcm-17.2018.73
ID  - Tohir2018/02
ER  -