Designing Social Campaign Healthy Life Style for HIV/AIDS Prevention Through Muaythai
Fildzah Shabrina Firdaus, Jiwa Utama
Fildzah Shabrina Firdaus
Available Online February 2018.
- https://doi.org/10.2991/bcm-17.2018.79How to use a DOI?
- Social Campaign, HIV/AIDS, Living Healthy, Prevention, Divert
- The number of those who suffer HIV/AIDS in Indonesia especially in Bandung is gradually increasing each year. This was caused by lack of awareness about HIV/AIDS causes, so they are still doing risky things. Teenagers and early adulthood are very worrying, because the most number of those who suffer HIV/AIDS is 20-29 years. Their dreams could be hampered because what they have done. With qualitative method of research, and communication strategy AISAS, it have came to the result that the way to deliver the information and education about HIV/AIDS along with the prevention is by designing a social campaign through living healthy, aims to divert their bad activities. The medias could be formed in such a chain of events like public event, video, print-ad, and some of the other proponent medias.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Fildzah Shabrina Firdaus AU - Jiwa Utama PY - 2018/02 DA - 2018/02 TI - Designing Social Campaign Healthy Life Style for HIV/AIDS Prevention Through Muaythai BT - 4th Bandung Creative Movement International Conference on Creative Industries 2017 (4th BCM 2017) PB - Atlantis Press SP - 403 EP - 405 SN - 2352-5428 UR - https://doi.org/10.2991/bcm-17.2018.79 DO - https://doi.org/10.2991/bcm-17.2018.79 ID - Firdaus2018/02 ER -