Proceedings of the 4th Bandung Creative Movement International Conference on Creative Industries 2017 (4th BCM 2017)

Designing Social Campaign Healthy Life Style for HIV/AIDS Prevention Through Muaythai

Authors
Fildzah Shabrina Firdaus, Jiwa Utama
Corresponding Author
Fildzah Shabrina Firdaus
Available Online February 2018.
DOI
https://doi.org/10.2991/bcm-17.2018.79How to use a DOI?
Keywords
Social Campaign, HIV/AIDS, Living Healthy, Prevention, Divert
Abstract
The number of those who suffer HIV/AIDS in Indonesia especially in Bandung is gradually increasing each year. This was caused by lack of awareness about HIV/AIDS causes, so they are still doing risky things. Teenagers and early adulthood are very worrying, because the most number of those who suffer HIV/AIDS is 20-29 years. Their dreams could be hampered because what they have done. With qualitative method of research, and communication strategy AISAS, it have came to the result that the way to deliver the information and education about HIV/AIDS along with the prevention is by designing a social campaign through living healthy, aims to divert their bad activities. The medias could be formed in such a chain of events like public event, video, print-ad, and some of the other proponent medias.
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This is an open access article distributed under the CC BY-NC license.

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Proceedings
4th Bandung Creative Movement International Conference on Creative Industries 2017 (4th BCM 2017)
Part of series
Advances in Economics, Business and Management Research
Publication Date
February 2018
ISBN
978-94-6252-478-1
ISSN
2352-5428
DOI
https://doi.org/10.2991/bcm-17.2018.79How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Fildzah Shabrina Firdaus
AU  - Jiwa Utama
PY  - 2018/02
DA  - 2018/02
TI  - Designing Social Campaign Healthy Life Style for HIV/AIDS Prevention Through Muaythai
BT  - 4th Bandung Creative Movement International Conference on Creative Industries 2017 (4th BCM 2017)
PB  - Atlantis Press
SP  - 403
EP  - 405
SN  - 2352-5428
UR  - https://doi.org/10.2991/bcm-17.2018.79
DO  - https://doi.org/10.2991/bcm-17.2018.79
ID  - Firdaus2018/02
ER  -