Proceedings of the 1st International Conference on Business, Economics, Management Science (BEMS 2019)

The Research of the Each Other Support between Online Sales and Offline Store based on the Marketing Mix

Authors
Yarong Hu, Binfeng Xu
Corresponding Author
Yarong Hu
Available Online May 2019.
DOI
https://doi.org/10.2991/bems-19.2019.12How to use a DOI?
Keywords
Marketing mix; Online sales; Offline sales; OTO; Sale model.
Abstract
Online and Offline are essentially put the goods into the hands of the user. In the Internet environment, all enterprises have the motive to establish of the online channel. Physical channels and online channel how to achieve harmonious coexistence and mutual promoting is the focus. Marketing mix is the essence of the traditional marketing theory summary, in this paper, based on the current research online integration development theory and marketing mix, analyzes the sales model with 4P, and 3R theory for service industry, and through the comprehensive research of typical cases, summed up on the basis of the marketing mix of mutual fusion and support online sales model, have certain guiding significance for small and medium enterprises.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
1st International Conference on Business, Economics, Management Science (BEMS 2019)
Part of series
Advances in Economics, Business and Management Research
Publication Date
May 2019
ISBN
978-94-6252-720-1
ISSN
2352-5428
DOI
https://doi.org/10.2991/bems-19.2019.12How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Yarong Hu
AU  - Binfeng Xu
PY  - 2019/05
DA  - 2019/05
TI  - The Research of the Each Other Support between Online Sales and Offline Store based on the Marketing Mix
BT  - 1st International Conference on Business, Economics, Management Science (BEMS 2019)
PB  - Atlantis Press
SN  - 2352-5428
UR  - https://doi.org/10.2991/bems-19.2019.12
DO  - https://doi.org/10.2991/bems-19.2019.12
ID  - Hu2019/05
ER  -