The Research of the Each Other Support between Online Sales and Offline Store based on the Marketing Mix
- Yarong Hu, Binfeng Xu
- Corresponding Author
- Yarong Hu
Available Online May 2019.
- https://doi.org/10.2991/bems-19.2019.12How to use a DOI?
- Marketing mix; Online sales; Offline sales; OTO; Sale model.
- Online and Offline are essentially put the goods into the hands of the user. In the Internet environment, all enterprises have the motive to establish of the online channel. Physical channels and online channel how to achieve harmonious coexistence and mutual promoting is the focus. Marketing mix is the essence of the traditional marketing theory summary, in this paper, based on the current research online integration development theory and marketing mix, analyzes the sales model with 4P, and 3R theory for service industry, and through the comprehensive research of typical cases, summed up on the basis of the marketing mix of mutual fusion and support online sales model, have certain guiding significance for small and medium enterprises.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Yarong Hu AU - Binfeng Xu PY - 2019/05 DA - 2019/05 TI - The Research of the Each Other Support between Online Sales and Offline Store based on the Marketing Mix BT - 1st International Conference on Business, Economics, Management Science (BEMS 2019) PB - Atlantis Press SN - 2352-5428 UR - https://doi.org/10.2991/bems-19.2019.12 DO - https://doi.org/10.2991/bems-19.2019.12 ID - Hu2019/05 ER -