Dynamic Pricing of Obsolete Mobile Phones for Online Recycling Platforms based on Optimal Control Theory

DOI

10.2991/bems-19.2019.59How to use a DOI?

Keywords

Online recycling platform, Optimal control theory, Dynamic pricing, Recycling willingness.

Abstract

Currently, the number of obsolete mobile phones are being generated in China. However, the obsolete mobile phones are not effectively recycled through online recycling platforms. According to consumers’ recycling willingness, this paper shows how the dynamic optimal control model was established. On the basis of this model, a pricing strategy was proposed, which set an optimal recycling price. The result shows that (1) the information leakage is the most crucial to pricing strategy; (2) consumers’ sensitivity to service level is the next. (3) environmental awareness will greatly promote consumers to recycle obsolete mobile phones voluntarily.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Xuemin Wang
AU  - Kai Liu
PY  - 2019/05
DA  - 2019/05
TI  - Dynamic Pricing of Obsolete Mobile Phones for Online Recycling Platforms based on Optimal Control Theory
BT  - Proceedings of the 1st International Conference on Business, Economics, Management Science (BEMS 2019)
PB  - Atlantis Press
SP  - 324
EP  - 329
SN  - 2352-5428
UR  - https://doi.org/10.2991/bems-19.2019.59
DO  - 10.2991/bems-19.2019.59
ID  - Wang2019/05
ER  -