Dynamic Pricing of Obsolete Mobile Phones for Online Recycling Platforms based on Optimal Control Theory
Xuemin Wang, Kai Liu
Available Online May 2019.
- https://doi.org/10.2991/bems-19.2019.59How to use a DOI?
- Online recycling platform, Optimal control theory, Dynamic pricing, Recycling willingness.
- Currently, the number of obsolete mobile phones are being generated in China. However, the obsolete mobile phones are not effectively recycled through online recycling platforms. According to consumers’ recycling willingness, this paper shows how the dynamic optimal control model was established. On the basis of this model, a pricing strategy was proposed, which set an optimal recycling price. The result shows that (1) the information leakage is the most crucial to pricing strategy; (2) consumers’ sensitivity to service level is the next. (3) environmental awareness will greatly promote consumers to recycle obsolete mobile phones voluntarily.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Xuemin Wang AU - Kai Liu PY - 2019/05 DA - 2019/05 TI - Dynamic Pricing of Obsolete Mobile Phones for Online Recycling Platforms based on Optimal Control Theory PB - Atlantis Press SP - 324 EP - 329 SN - 2352-5428 UR - https://doi.org/10.2991/bems-19.2019.59 DO - https://doi.org/10.2991/bems-19.2019.59 ID - Wang2019/05 ER -