Proceedings of the Brawijaya International Conference on Business, Administration, Taxation, and Tourism (BICBATT 2022)

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The Influence of Locus of Control and Need for Achievement on Digital Business Transformation and Mediation of Digital Literacy

(Survey on Micro and Small Business in East Java)

Authors
Anggito Abimanyu1, Kusdi Raharjo2, *, Tri Wulida Afrianty2
1Master of Business Administration Program, Brawijaya University, Malang, Indonesia
2Department of Business Administration, Brawijaya University, Malang, Indonesia
*Corresponding author. Email: kusdi@ub.ac.id
Corresponding Author
Kusdi Raharjo
Available Online 22 September 2023.
DOI
10.2991/978-94-6463-240-8_4How to use a DOI?
Keywords
Locus of Control; Need for Achievement; Digital Literacy; Digital Business Transformation
Abstract

Micro and small business actors in Indonesia have an important role in economic growth in Indonesia. So that these business actors need to be developed for their business because they see their contribution to the country of Indonesia is very large. Therefore, this study uses LOC and NFA variables to analyze the factors of individuals in digital transformation which are useful for surviving in the Covid-19 pandemic situation and the era of technological diffusion. On the other hand, it is also supported by the level of digital literacy which is the knowledge that individuals have to understand and understand in utilizing digital technology. This is expected to be able to accelerate the process of digital business transformation at MSEs in East Java. This research is a quantitative study using path analysis to examine the relationship between variables using SmartPLS 3.0 to analyze the data. This study found a direct effect of Locus of control and need for achievement on digital literacy, a direct effect of digital literacy on digital business transformation. And an indirect effect of locus of control and need for achievement to digital business transformation with digital literacy as a moderation variable.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the Brawijaya International Conference on Business, Administration, Taxation, and Tourism (BICBATT 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
22 September 2023
ISBN
10.2991/978-94-6463-240-8_4
ISSN
2352-5428
DOI
10.2991/978-94-6463-240-8_4How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Anggito Abimanyu
AU  - Kusdi Raharjo
AU  - Tri Wulida Afrianty
PY  - 2023
DA  - 2023/09/22
TI  - The Influence of Locus of Control and Need for Achievement on Digital Business Transformation and Mediation of Digital Literacy
BT  - Proceedings of the Brawijaya International Conference on Business, Administration, Taxation, and Tourism (BICBATT 2022)
PB  - Atlantis Press
SP  - 16
EP  - 27
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-240-8_4
DO  - 10.2991/978-94-6463-240-8_4
ID  - Abimanyu2023
ER  -