Proceedings of the Business Innovation and Engineering Conference (BIEC 2022)

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Increasing the Business Competitiveness of “Brownies Buah Boome”

Authors
Bumiarsa Hanggoro1, Anita Primaswari Widhiani1, *, Mohamad Syamsul Ma’arif1
1School of Business, IPB University, Bogor, Indonesia
*Corresponding author. Email: anitawi@apps.ipb.ac.id
Corresponding Author
Anita Primaswari Widhiani
Available Online 15 May 2023.
DOI
10.2991/978-94-6463-144-9_13How to use a DOI?
Keywords
Brownies; Competitiveness; Five factors of competitiveness
Abstract

“Brownies Buah BOOME” is the producer of affordable nutritious fruit filled brownies in Bekasi. They encounter fierce competition due to the availability many similar products in the area. Some of its competitors has the benefit of early entry to the market and has captive market. The Covid-19 pandemic affects its sales during the early days of the pandemic. This study aims to determine the competitiveness of “Brownies Buah BOOME” and identify ways to increase its competitiveness. Data collected from September 2021 to March 2022 through a series of interviews with the owner and customers. This study uses qualitative research methods with descriptive analysis techniques. The business is evaluated by the five factors of competitiveness: cost, quality, flexibility, delivery, and innovation. The results show that the business is competitive enough in terms of quality, flexibility, delivery and innovation. But the business needs to pay attention to the competitiveness factor of cost. We find that the business needs to reduce waster of materials in order to be more competitive.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the Business Innovation and Engineering Conference (BIEC 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
15 May 2023
ISBN
10.2991/978-94-6463-144-9_13
ISSN
2352-5428
DOI
10.2991/978-94-6463-144-9_13How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Bumiarsa Hanggoro
AU  - Anita Primaswari Widhiani
AU  - Mohamad Syamsul Ma’arif
PY  - 2023
DA  - 2023/05/15
TI  - Increasing the Business Competitiveness of “Brownies Buah Boome”
BT  - Proceedings of the Business Innovation and Engineering Conference (BIEC 2022)
PB  - Atlantis Press
SP  - 133
EP  - 137
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-144-9_13
DO  - 10.2991/978-94-6463-144-9_13
ID  - Hanggoro2023
ER  -