Theoretical Framework for the Implementation of Data Analytics in Measuring Small Business Performance in Indonesia

DOI

10.2991/978-94-6463-284-2_40How to use a DOI?

Keywords

Data Analytics; Small Business; Performance Measurement

Abstract

Small Business faced a lack of human resources to manage a business so they have no ability to use and analyze descriptive or predictive data. Weakness in analyzing data causes them to be unable to make strategic decisions in improving their business performance and unable to display competitive advantage, especially in developing innovation chains. This study aims to develop a theoretical framework for the implementation of data analytics in measuring their performance by studying business data to find and understand historical patterns to predict and improve business performance. Using a systematic literature review of previous studies to obtain the state of the art which is supported by two type of data including internet data analytics from social media and marketplace also historical performance data from 50 micro business’s Key Performance Indicator. The theoretical framework that was developed involves the hexahelix elements include academic, business, corporate, government, media and business assistance in the application of the analytical data process and is most needed by them. Now small business owners can improve their business performance by applying data analytics that is structured based on the concept of technology innovation 4.0 based on 3 elements including technology, organization and environment. It is concluded that they can apply data concepts analytics and the results can be used to make decisions in taking actions to improve business performance in the future.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Mohammad Riza Radyanto
AU  - Enty Nur Hayati
AU  - Firman Ardiansyah Ekoanindiyo
PY  - 2023
DA  - 2023/11/09
TI  - Theoretical Framework for the Implementation of Data Analytics in Measuring Small Business Performance in Indonesia
BT  - Proceedings of the 4th Borobudur International Symposium on Science and Technology 2022 (BIS-STE 2022)
PB  - Atlantis Press
SP  - 345
EP  - 354
SN  - 2352-5401
UR  - https://doi.org/10.2991/978-94-6463-284-2_40
DO  - 10.2991/978-94-6463-284-2_40
ID  - Radyanto2023
ER  -