Distribution Process of Biodiesel as a Primary Fuel to Support the Implementation of Logistics Strategy in Central Java
- DOI
- 10.2991/978-94-6463-284-2_58How to use a DOI?
- Keywords
- Strategy; distribution; SWOT; IFE; EFE
- Abstract
This study focuses on the distribution process of Biodiesel in relation to the logistics strategy of the FUEL TERMINAL which regulates the supply of Biodiesel products to Consumers (SPBU) as primary fuel. The analysis method used is SWOT, IFE, EFE and Internal External Matrix (IE). The results of the SWOT analysis from Fuel Terminal shows that the strategic direction is at coordinate points (2, 09; 1,95) and from gas stations (0,39 ; 0.44). Whereas, there is a differences between the Fuel Terminal and at the Gas Station (1, 7; 1,51), it can be seen that the position is between the opportunity and strength axes. The two analyzes produce growth strategy priorities in Quadrant I– (SO). In this case, Biodiesel product companies in Central Java Province are advised to develop Biodiesel products by opening geographic markets such as regional expansion, national and international, market penetration by strengthening effective and efficient promotions according to market targets and future integration by increasing convenience for customers and diversification concentrically by creating synergies with existing Biodiesel products.
- Copyright
- © 2023 The Author(s)
- Open Access
- Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.
Cite this article
TY - CONF AU - Yunanik AU - Sono PY - 2023 DA - 2023/11/09 TI - Distribution Process of Biodiesel as a Primary Fuel to Support the Implementation of Logistics Strategy in Central Java BT - Proceedings of the 4th Borobudur International Symposium on Science and Technology 2022 (BIS-STE 2022) PB - Atlantis Press SP - 525 EP - 535 SN - 2352-5401 UR - https://doi.org/10.2991/978-94-6463-284-2_58 DO - 10.2991/978-94-6463-284-2_58 ID - 2023 ER -