Buy-Now-Pay-Later (BNPL): Generation Z’s Dilemma on Impulsive Buying and Overconsumption Intention

DOI

10.2991/aebmr.k.211115.018How to use a DOI?

Keywords

Impulsive Buying; Overconsumption; Generations Z; The BNPL (Buy-Now-Pay-Later)

Abstract

This study explores the relationship on impulsive buying and the overconsumption tendency of Z Generations on how their intentions to use the BNPL (Buy Now Pay Later) services provide by FinTech, e-commerce or an OTA (Online Travel Agents). The emergence of e-wallet and e-money becomes a significant factor that people nowadays have to shift it is payment methods. Not only the changes in payment methods, but these things also followed by how easy it people nowadays to find and buy everything online through a smartphone. However, this kind of disruption makes people more consumptive, especially when it comes to Z Generations, whose being called “The Future Digital Natives” [1]. However, mostly Z Generations are fresh graduates, college students, or even high school students who do not have any fixed income yet. This kind of situation is read by FinTech company or e-commerce as an excellent opportunity to increase their purchase behaviour through BNPL services, which somehow are needed by Z Generations as solutions to fulfil their needs.

Copyright

© 2021 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Della Ayu Zonna Lia
AU  - Salsabilla Lu’ay Natswa
PY  - 2021
DA  - 2021/11/23
TI  - Buy-Now-Pay-Later (BNPL): Generation Z’s Dilemma on Impulsive Buying and Overconsumption Intention
BT  - Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2021)
PB  - Atlantis Press
SP  - 130
EP  - 137
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.211115.018
DO  - 10.2991/aebmr.k.211115.018
ID  - Lia2021
ER  -