Improving the Quality of Processed Apple Products Through the Home Industry Food Permit (PIRT) to Encourage Marketing Development in Batu District, Batu City
- DOI
- 10.2991/aebmr.k.211115.019How to use a DOI?
- Keywords
- Quality Process; Home Industry Food Permit (PIRT); Batu District
- Abstract
Apple “Malang” is one of the typical fruits from Batu City with a unique taste. Currently, there are various processed apples on the market. These different processed products have their respective advantages that are adjusted to the producer. This activity aims to encourage marketing development by improving the quality of apple-processed home industry players by taking care of PIRT permits to promote development marketing in the Batu sub-district. The P-IRT Permit (Home Industry Food Permit) controls the safety of various food products, from raw materials and processing processes to ready-to-sell products. Therefore, the existence of PIRT permit regulations is closely related to food safety for consumers. The problems experienced by partners are the lack of knowledge of business actors regarding the importance of having a PIRT permit and issues in developing the market. The results of this activity are obtaining a PIRT permit certificate and a significant increase in market share; namely, before having a PIRT permit, market share is only in the local market (grocery store). Therefore, reach a wider market share, and start doing online marketing. This activity concludes that the PIRT permit obtained by the home industry can provide benefits, namely products can be easily marketed, market distribution, and target products will be more comprehensive. In addition, they can increase consumer confidence in the product in approximately three months. The problems experienced by partners are the lack of knowledge of business players regarding the importance of having a PIRT permit and difficulties in developing market share.
- Copyright
- © 2021 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article under the CC BY-NC license.
Cite this article
TY - CONF AU - Tariaranie W. Rayie AU - Subagyo PY - 2021 DA - 2021/11/23 TI - Improving the Quality of Processed Apple Products Through the Home Industry Food Permit (PIRT) to Encourage Marketing Development in Batu District, Batu City BT - Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2021) PB - Atlantis Press SP - 138 EP - 142 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.211115.019 DO - 10.2991/aebmr.k.211115.019 ID - Rayie2021 ER -