Post-Pandemic Digital Business Strategy in Bana Juo Restaurant Tangerang, Indonesia

DOI

10.2991/978-94-6463-302-3_9How to use a DOI?

Keywords

MSME; Strategy; Digital Business; Pandemic

ABSTRACT

MSMEs has a strongly important role and have a big impact on the Indonesian economy. However, the development of MSMEs was severely depressed during the COVID-19 pandemic. During the COVID-19 pandemic, numerous MSMEs have incorporated technology into their business strategies. The Bana Juo Restaurant has also integrated technology into its operations. This research aims to find the right post-pandemic business strategy for Bana Juo Restaurant by using SWOT analysis. This qualitative descriptive research method was conducted through interviews and direct observation at Bana Juo Restaurant. This research indicates that when constructing and managing a business, it is essential to pay close attention to collaboration partners, opportunities, and consistency levels.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Shavira Rizky Pradhani
AU  - Anna Angelin
AU  - Muhammad Rizki
PY  - 2023
DA  - 2023/11/30
TI  - Post-Pandemic Digital Business Strategy in Bana Juo Restaurant Tangerang, Indonesia
BT  - Proceedings of the BISTIC Business Innovation Sustainability and Technology International Conference (BISTIC 2023)
PB  - Atlantis Press
SP  - 65
EP  - 71
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-302-3_9
DO  - 10.2991/978-94-6463-302-3_9
ID  - Pradhani2023
ER  -