Proceedings of the 2026 4th International Conference on Digital Economy and Management Science (CDEMS 2026)

<Previous Article In Volume
Next Article In Volume>

Research on the Impact of Digital Technology Application on the Rural Domestic Demand Market

Authors
Jingheng Su1, *
1Yunnan University of Finance and Economics, Kunming, China
*Corresponding author. Email: 3987632855@qq.com
Corresponding Author
Jingheng Su
Available Online 2 June 2026.
DOI
10.2991/978-94-6239-699-9_18How to use a DOI?
Keywords
Digital technology; Rural domestic market; Rural revitalization; Rural consumption potential
Abstract

Digital technology is reshaping rural economic development and unlocking rural domestic demand for rural revitalization. Using China’s provincial panel data (2016–2021), this paper examines how digital technology affects the rural domestic demand market. Results show digital technology significantly boosts rural domestic demand by raising rural residents’ per capita disposable income, expanding rural retail sales, and improving the rural revitalization index. Mechanistically, it promotes regional marketization and agricultural labor productivity to indirectly expand rural domestic demand. Heterogeneity analysis reveals stronger income effects in eastern and high‑digital regions; central and western regions see marginal consumer market improvements; a unified national market enhances income conversion efficiency. This paper supports digital village construction and targeted policy design.

Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 2026 4th International Conference on Digital Economy and Management Science (CDEMS 2026)
Series
Advances in Economics, Business and Management Research
Publication Date
2 June 2026
ISBN
978-94-6239-699-9
ISSN
2352-5428
DOI
10.2991/978-94-6239-699-9_18How to use a DOI?
Copyright
© 2026 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Jingheng Su
PY  - 2026
DA  - 2026/06/02
TI  - Research on the Impact of Digital Technology Application on the Rural Domestic Demand Market
BT  - Proceedings of the 2026 4th International Conference on Digital Economy and Management Science (CDEMS 2026)
PB  - Atlantis Press
SP  - 153
EP  - 163
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-699-9_18
DO  - 10.2991/978-94-6239-699-9_18
ID  - Su2026
ER  -