Mechanisms Underlying the Spillover Effect of Digital Green Behavior Among Civil Aviation Passengers

DOI

10.2991/978-94-6239-699-9_30How to use a DOI?

Keywords

Digital green behavior; Green behavior spillover effect; Green psychological climate; Green self-efficacy; Perceived green culture in civil aviation

Abstract

Driven by China’s “dual carbon” strategy, leveraging digital technology to foster sustainable behaviors is vital for civil aviation’s high-quality development. Grounded in self-perception, self-identity, and green behavior spillover theories, this study develops a dual-mediation framework to elucidate how digital green behavior drives spillover effect of green behavior of civil aviation passengers. Empirical analysis of 474 passengers demonstrates that digital green behavior exerts a significant positive impact on green behavior spillover, with green self-efficacy and green psychological climate acting as parallel mediators. Furthermore, perceived green culture in civil aviation is found to positively moderate both mediating pathways. This research is the first to systematically reveal the underlying mechanism of the transition from context-specific participation to continuous behavioral expansion through a digital empowerment lens. It provides a robust theoretical foundation and practical guidance for airlines to optimize digital intervention mechanisms, cultivate a green travel culture, and accelerate the industry’s low-carbon transition.

Copyright

© 2026 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Hongjun Xu
AU  - Xueyuan Wu
PY  - 2026
DA  - 2026/06/02
TI  - Mechanisms Underlying the Spillover Effect of Digital Green Behavior Among Civil Aviation Passengers
BT  - Proceedings of the 2026 4th International Conference on Digital Economy and Management Science (CDEMS 2026)
PB  - Atlantis Press
SP  - 276
EP  - 285
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6239-699-9_30
DO  - 10.2991/978-94-6239-699-9_30
ID  - Xu2026
ER  -