Research on Service Design on the Basis of Huafu Experience

DOI

10.2991/978-2-38476-018-3_7How to use a DOI?

Keywords

Chinese Clothing; Experience; Service Design

Abstract

By utilizing the service design as the predominant core, this paper conducted a detailed analysis of the relevant concepts of the Huafu experience, as well as two examples of “Yungang” and “The Return of Millennium Tang Music” of the HEMU brand show. At the same time, it has been pointed out that the former will allow the audience to become an aesthetic experiencer after visual enjoyment by effectively breaking through the noumenon of Huafu which integrates historical religious culture with modern beauty. Correspondingly, the latter utilizes the music as a carrier and enables the audience to emerge as the enjoyer and potential consumers of the aesthetic experience of Huafu through the multi-dimensional experience. The purpose of this paper is to combine these cases to reflect the service design in the Huafu experience.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Yu Qian
PY  - 2023
DA  - 2023/03/01
TI  - Research on Service Design on the Basis of Huafu Experience
BT  - Proceedings of the 2nd International Conference on Culture, Design and Social Development (CDSD 2022)
PB  - Atlantis Press
SP  - 61
EP  - 67
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-018-3_7
DO  - 10.2991/978-2-38476-018-3_7
ID  - Qian2023
ER  -