Research on Women-friendly City Construction under She-economics Background

DOI

10.2991/aebmr.k.220404.031How to use a DOI?

Keywords

She-economics; Female consumption; Urban development; Women-friendly city

Abstract

She-economics, known as women’s economics or womenomics, rise due to the improvement of women’s socioeconomic status, the increasing number of the female labor force, and the rising level of education. The female economy includes many aspects, such as female labor, women’s financial management, and women’s consumption. The rise of “she-economics” is an opportunity for urban economic development. Therefore, the purpose of this research is to find how cities can seize the “she-economics” to develop their economy. Through the literature research method, this research analyzed the reasons and characteristics of she-economics, and provided proposals that could help cities develop economy using she-economics. To summarize, there are four potential useful suggestions to cities: to create female-friendly and characteristic city brands, innovate marketing strategies, enrich the supply of women’s consumption, and develop the female consumer market in rural areas.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Ziyan Liu
PY  - 2022
DA  - 2022/04/18
TI  - Research on Women-friendly City Construction under She-economics Background
BT  - Proceedings of the 2022 International Conference on Creative Industry and Knowledge Economy (CIKE 2022)
PB  - Atlantis Press
SP  - 164
EP  - 167
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220404.031
DO  - 10.2991/aebmr.k.220404.031
ID  - Liu2022
ER  -