A Double-case Study of Government Regulation Models in Rural E-commerce in China

DOI

10.2991/aebmr.k.220404.059How to use a DOI?

Keywords

Rural e-commerce; Government regulation; Agricultural products

Abstract

Rural e-commerce has always been one of the important measures for poverty alleviation. The infrastructure and public services in China’s rural areas lag behind those in urban areas. The rural government has innovatively adopted “promotional” supervision to promote the healthy development of rural e-commerce. “Promoting” supervision has three characteristics: consistency of motivation, platformization of tools, and mutual communication between processes. Based on two cases, this paper analyzes the government supervision in rural e-commerce, and proposes two typical rural e-commerce supervision modes: “consultant type” and “coaching type”.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Gong Yu
PY  - 2022
DA  - 2022/04/18
TI  - A Double-case Study of Government Regulation Models in Rural E-commerce in China
BT  - Proceedings of the 2022 International Conference on Creative Industry and Knowledge Economy (CIKE 2022)
PB  - Atlantis Press
SP  - 314
EP  - 319
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220404.059
DO  - 10.2991/aebmr.k.220404.059
ID  - Yu2022
ER  -