Attitudes and Behaviors of Internet Users towards Chinese Medicine Popularization Knowledge
ELM Model-based Empirical Analysis
Authors
Jia-Yi Lin1, Shu-Yi Dong2, Ni Yan3, *
1School of Management, Hubei University of Chinese Medicine; Wuhan, China
2School of Management, Hubei University of Chinese Medicine; Wuhan, China
3School of Management, Hubei University of Chinese Medicine; Wuhan, China
*Email: Yan219@hbtcm.edu.cn
Corresponding Author
Ni Yan
Available Online 18 April 2022.
- DOI
- 10.2991/aebmr.k.220404.053How to use a DOI?
- Keywords
- Chinese medicine popularization knowledge; ELM model; attitude; behavior
- Abstract
To figure out factors affecting internet users’ acceptance of traditional Chinese medicine popularization knowledge and improve their corresponding attitudes and behaviors, this paper conducts researches based on the Elaboration Likelihood Model (ELM). Spss software processed data through constructing a theoretical model and questionnaire analysis. Online users’ attitudes and behaviors are positively correlated with emotion, cognition, information quality, credibility of source, and information environment, indicated the study.
- Copyright
- © 2022 The Authors. Published by Atlantis Press International B.V.
- Open Access
- This is an open access article distributed under the CC BY-NC 4.0 license.
Cite this article
TY - CONF AU - Jia-Yi Lin AU - Shu-Yi Dong AU - Ni Yan PY - 2022 DA - 2022/04/18 TI - Attitudes and Behaviors of Internet Users towards Chinese Medicine Popularization Knowledge BT - Proceedings of the 2022 International Conference on Creative Industry and Knowledge Economy (CIKE 2022) PB - Atlantis Press SP - 287 EP - 290 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.220404.053 DO - 10.2991/aebmr.k.220404.053 ID - Lin2022 ER -