Proceedings of the 2022 International Conference on Creative Industry and Knowledge Economy (CIKE 2022)

<Previous Article In Volume
Next Article In Volume>

Attitudes and Behaviors of Internet Users towards Chinese Medicine Popularization Knowledge

ELM Model-based Empirical Analysis

Authors
Jia-Yi Lin1, Shu-Yi Dong2, Ni Yan3, *
1School of Management, Hubei University of Chinese Medicine; Wuhan, China
2School of Management, Hubei University of Chinese Medicine; Wuhan, China
3School of Management, Hubei University of Chinese Medicine; Wuhan, China
Corresponding Author
Ni Yan
Available Online 18 April 2022.
DOI
10.2991/aebmr.k.220404.053How to use a DOI?
Keywords
Chinese medicine popularization knowledge; ELM model; attitude; behavior
Abstract

To figure out factors affecting internet users’ acceptance of traditional Chinese medicine popularization knowledge and improve their corresponding attitudes and behaviors, this paper conducts researches based on the Elaboration Likelihood Model (ELM). Spss software processed data through constructing a theoretical model and questionnaire analysis. Online users’ attitudes and behaviors are positively correlated with emotion, cognition, information quality, credibility of source, and information environment, indicated the study.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Download article (PDF)

<Previous Article In Volume
Next Article In Volume>
Volume Title
Proceedings of the 2022 International Conference on Creative Industry and Knowledge Economy (CIKE 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
18 April 2022
ISBN
10.2991/aebmr.k.220404.053
ISSN
2352-5428
DOI
10.2991/aebmr.k.220404.053How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Jia-Yi Lin
AU  - Shu-Yi Dong
AU  - Ni Yan
PY  - 2022
DA  - 2022/04/18
TI  - Attitudes and Behaviors of Internet Users towards Chinese Medicine Popularization Knowledge
BT  - Proceedings of the 2022 International Conference on Creative Industry and Knowledge Economy (CIKE 2022)
PB  - Atlantis Press
SP  - 287
EP  - 290
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220404.053
DO  - 10.2991/aebmr.k.220404.053
ID  - Lin2022
ER  -