The Impact of Brands on Consumer Behavior in Creative Industry

DOI

10.2991/aebmr.k.220404.024How to use a DOI?

Keywords

Brand Consumer behavior Creative industry

Abstract

This article describes how brands influence consumers’ consumption pattern and how consumer behavior is related to brands. It is found that, consumers tend to favour brands with their own personal aesthetics, while brand design has different aesthetic meanings.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Lin Wang
PY  - 2022
DA  - 2022/04/18
TI  - The Impact of Brands on Consumer Behavior in Creative Industry
BT  - Proceedings of the 2022 International Conference on Creative Industry and Knowledge Economy (CIKE 2022)
PB  - Atlantis Press
SP  - 127
EP  - 130
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220404.024
DO  - 10.2991/aebmr.k.220404.024
ID  - Wang2022
ER  -