Factors of Lipstick Products Review Videos Influencing Consumers’ Purchase Intention

DOI

10.2991/aebmr.k.220404.039How to use a DOI?

Keywords

Digital Marketing; Advertising; Social Media; Lipstick Products; Video Content Creators

Abstract

With the use of social media, especially the growth of China’s short video sharing platforms, lipstick review videos have become one of the most popular promotion channels of lipstick products. This article reveals the survey findings of 127 respondents, who are viewers of lipstick consumers and lipstick video reviews and discussed which aspects of lipstick video review will be the deciding factor of click rate. Based on these above, this paper puts forward some suggestions to make beauty brands and beauty blogs more effective in promoting lipstick.

Copyright

© 2022 The Authors. Published by Atlantis Press International B.V.

Open Access

This is an open access article distributed under the CC BY-NC 4.0 license.

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TY  - CONF
AU  - Ruining Hu
PY  - 2022
DA  - 2022/04/18
TI  - Factors of Lipstick Products Review Videos Influencing Consumers’ Purchase Intention
BT  - Proceedings of the 2022 International Conference on Creative Industry and Knowledge Economy (CIKE 2022)
PB  - Atlantis Press
SP  - 211
EP  - 214
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220404.039
DO  - 10.2991/aebmr.k.220404.039
ID  - Hu2022
ER  -