Proceedings of the 2022 International Conference on Creative Industry and Knowledge Economy (CIKE 2022)

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Research on the Business Model of Bilibili and Its Current Problems

Authors
Ming Yuan1, *, Minqi Chong2, Zejiu Guo3, Ziyi Yan4, Kunxia Liu5
1102600Beijing, International Department of Beijing No.35 High School, China
2102600Beijing, International Department of Beijing No.35 High School, China
3102600Beijing, International Department of Beijing No.35 High School, China
4102600Beijing, International Department of Beijing No.35 High School, China
5102600Beijing, International Department of Beijing No.35 High School, China
*Corresponding author. Email: 13910895011@139.com
Corresponding Author
Ming Yuan
Available Online 18 April 2022.
DOI
10.2991/aebmr.k.220404.048How to use a DOI?
Keywords
Bilibili; business model; SWOT; 4Ps theory
Abstract

In this paper, research has been done to analyze the business model of Bilibili and the reasons why it has developed rapidly in recent years. Through understanding the 4Ps and SWOT theory, we bring into understanding the business model and method of Bilibili. Bilibili is a high-quality original media sharing platform, which can be said to be the best original atmosphere video platform in China, so its customer relationship is to maintain high viscosity, high interaction, strong online community gathering. At the same time, there are offline activities to enhance user participation and community atmosphere stickiness. We believe that the key to a company’s success is the rationality of target customer selection and business strategy and business model.

Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

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Volume Title
Proceedings of the 2022 International Conference on Creative Industry and Knowledge Economy (CIKE 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
18 April 2022
ISBN
978-94-6239-565-7
ISSN
2352-5428
DOI
10.2991/aebmr.k.220404.048How to use a DOI?
Copyright
© 2022 The Authors. Published by Atlantis Press International B.V.
Open Access
This is an open access article distributed under the CC BY-NC 4.0 license.

Cite this article

risenwbib
TY  - CONF
AU  - Ming Yuan
AU  - Minqi Chong
AU  - Zejiu Guo
AU  - Ziyi Yan
AU  - Kunxia Liu
PY  - 2022
DA  - 2022/04/18
TI  - Research on the Business Model of Bilibili and Its Current Problems
BT  - Proceedings of the 2022 International Conference on Creative Industry and Knowledge Economy (CIKE 2022)
PB  - Atlantis Press
SP  - 261
EP  - 266
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.220404.048
DO  - 10.2991/aebmr.k.220404.048
ID  - Yuan2022
ER  -