Proceedings of the Critical Island Studies 2023 Conference (CISC 2023)

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Overtourism: Instagram’s language and images consequence as an instrument for commodifying tourism sites in the Indonesian Archipelago

Authors
Merry Andriani1, *
1Faculty of Cultural Sciences, University of Gadjah Mada, Yogyakarta, Indonesia
*Corresponding author. Email: merry.andriani@mail.ugm.ac.id
Corresponding Author
Merry Andriani
Available Online 11 January 2024.
DOI
10.2991/978-2-38476-186-9_34How to use a DOI?
Keywords
Overtourism; archipelago; Indonesian Tourism; Instagram; commodification
Abstract

This study is a preliminary study of phenomena that are often found in various archipelago areas in Indonesia related to tourist attractions that are popular thanks to being promoted through Instagram social media. Frequently this popularity causes various impacts that can be categorized in several sectors. This study uses the concept of overtourism proposed by UNWTO with a post-structural discourse analysis approach. These two perspectives are needed to examine data consisting of Instagram threads and online media news regarding new tourism sites as well as those in the Super Destination category that are experiencing overtourism in several regions of the archipelago. The method used is descriptive-qualitative by utilizing intertextuality and interdiscoursivity techniques. The results found were Overtourism led to increased commodification of tourist sites in the Indonesian Archipelago; Instagram is one of the media which is the most effective tourism commodification instrument; the positive impact of overtourism on increasing the income of local residents at tourist sites; negative impact on the environment and the quality of tourism sites.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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<Previous Article In Volume
Volume Title
Proceedings of the Critical Island Studies 2023 Conference (CISC 2023)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
11 January 2024
ISBN
10.2991/978-2-38476-186-9_34
ISSN
2352-5398
DOI
10.2991/978-2-38476-186-9_34How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Merry Andriani
PY  - 2024
DA  - 2024/01/11
TI  - Overtourism: Instagram’s language and images consequence as an instrument for commodifying tourism sites in the Indonesian Archipelago
BT  - Proceedings of the Critical Island Studies 2023 Conference (CISC 2023)
PB  - Atlantis Press
SP  - 320
EP  - 327
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-186-9_34
DO  - 10.2991/978-2-38476-186-9_34
ID  - Andriani2024
ER  -