Proceedings of the International Conference on Communication, Language, Education and Social Sciences (CLESS 2022)

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Institutional Branding in Higher Education

A Linguistic Analysis of King Faisal University Identity

Authors
Shrouq Almaghlouth1, *
1King Faisal University, Al Ahsa, Hofuf, Saudi Arabia
*Corresponding author. Email: salmaghlouth@kfu.edu.sa
Corresponding Author
Shrouq Almaghlouth
Available Online 26 December 2022.
DOI
10.2991/978-2-494069-61-9_18How to use a DOI?
Keywords
Institutional branding; Higher education; King Faisal University; Corpus linguistics; Discourse analysis; Saudi Arabia; Sustainability
Abstract

This paper presents a corpus-assisted discourse study (CADS) attempting to offer a linguistic analysis of the official King Faisal University Identity (KFUI) focusing on environmental sustainability and food security. To this end, it utilizes two tools of linguistic investigation, agency and interdisciplinarity, to offer an understanding of how this Saudi university is self-constructed in such a document and what implications such construction entails. The analysis reveals that KFU brands itself as a research- and investment-inviting academic institution with an interdisciplinary take on environmental sustainability. Such take signifies its connections to discourses on economy and technology, along with its commitment to prospective measures to be taken in light of KFUI.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Communication, Language, Education and Social Sciences (CLESS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
26 December 2022
ISBN
10.2991/978-2-494069-61-9_18
ISSN
2352-5398
DOI
10.2991/978-2-494069-61-9_18How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Shrouq Almaghlouth
PY  - 2022
DA  - 2022/12/26
TI  - Institutional Branding in Higher Education
BT  - Proceedings of the International Conference on Communication, Language, Education and Social Sciences (CLESS 2022)
PB  - Atlantis Press
SP  - 184
EP  - 193
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-61-9_18
DO  - 10.2991/978-2-494069-61-9_18
ID  - Almaghlouth2022
ER  -