Lexical Ambiguity on Haninpost (한인포스트) Newspaper Advertisements

DOI

10.2991/assehr.k.210427.052How to use a DOI?

Keywords

Lexical ambiguity, cause of lexical ambiguity, advertisement on Korean newspaper

Abstract

This research aims is to determine (1) lexical ambiguity in Haninpost newspaper advertisements (한인포스트) and the meaning contained in these lexical ambiguities and (2) the cause of lexical ambiguity in Haninpost newspaper advertisements. This research is motivated by the possibility of misinterpretation of the message conveyed by an author of advertisements in the language of advertisements. For a native speaker of Korean can immediately understand the message conveyed in the advertisement. Unlike the case with Korean language learners who do not necessarily understand all the words written in the advertisements because the message conveyed is ambiguous. This study used descriptive qualitative method. Data collection techniques used in this research are literature study and documentation studies. Data analysis techniques using an interactive model from Miles & Huberman (1984), namely data collection, data reduction, data display, conclusion drawing and verification. The validity of the data uses data triangulation using the theories of Ullmann (1972), Yoon Pyeong Hyeon (2008), Han Jae Yeong, et al (2013), and Kim Ji Hyeong & Lee Min Woo (2015). The results showed that the lexical ambiguity that exists in Haninpost newspaper advertisements is 27,27% consisting of local ambiguity and global ambiguity, as well as the causal factor for the meaning of lexical ambiguity is due to the relation of meaning which consists of polysemy and homonymy.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Nadhifah Salsabila
AU  - Didi Sukyadi
AU  - Risa Triarisanti
PY  - 2021
DA  - 2021/04/28
TI  - Lexical Ambiguity on Haninpost (한인포스트) Newspaper Advertisements
BT  - Proceedings of the Thirteenth Conference on Applied Linguistics (CONAPLIN 2020)
PB  - Atlantis Press
SP  - 341
EP  - 347
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.210427.052
DO  - 10.2991/assehr.k.210427.052
ID  - Salsabila2021
ER  -