Design and Implementation of Fresh Food Micro Marketing Model -- A Case Study of WeChat Toon
Ruonan Sun, Xinlei Jin, Na Zhang, Juanjuan Shan, Jian Xu
Available Online August 2016.
- https://doi.org/10.2991/cset-16.2016.63How to use a DOI?
- New media, micro marketing, fresh food, WeChat, model
- With the development of mobile Internet and the increase of the Wechat users, using Wechat and other new media technology in the marketing of agricultural products has become an important form of marketing. However, fresh food with a short shelf life, difficult logistics and other characteristics, the main sales channel is the farmers markets, supermarkets and other physical stores. Therefore, how to take advantage of this new marketing micro-marketing model to achieve rapid sales of fresh food has become an issue to improve the efficiency of fresh food marketing must face. Analyzing the new media marketing model and the marketing difficulties of fresh food, take the Mentougou Sijiashui Chinese toon as an example, take advantage of new media means to achieve the design and implementation of micro-marketing model, increase sales of fresh food of the mountains area.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Ruonan Sun AU - Xinlei Jin AU - Na Zhang AU - Juanjuan Shan AU - Jian Xu PY - 2016/08 DA - 2016/08 TI - Design and Implementation of Fresh Food Micro Marketing Model -- A Case Study of WeChat Toon PB - Atlantis Press SP - 270 EP - 272 SN - 2352-538X UR - https://doi.org/10.2991/cset-16.2016.63 DO - https://doi.org/10.2991/cset-16.2016.63 ID - Sun2016/08 ER -