Design and Implementation of Fresh Food Micro Marketing Model -- A Case Study of WeChat Toon

DOI

10.2991/cset-16.2016.63How to use a DOI?

Keywords

New media, micro marketing, fresh food, WeChat, model

Abstract

With the development of mobile Internet and the increase of the Wechat users, using Wechat and other new media technology in the marketing of agricultural products has become an important form of marketing. However, fresh food with a short shelf life, difficult logistics and other characteristics, the main sales channel is the farmers markets, supermarkets and other physical stores. Therefore, how to take advantage of this new marketing micro-marketing model to achieve rapid sales of fresh food has become an issue to improve the efficiency of fresh food marketing must face. Analyzing the new media marketing model and the marketing difficulties of fresh food, take the Mentougou Sijiashui Chinese toon as an example, take advantage of new media means to achieve the design and implementation of micro-marketing model, increase sales of fresh food of the mountains area.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ruonan Sun
AU  - Xinlei Jin
AU  - Na Zhang
AU  - Juanjuan Shan
AU  - Jian Xu
PY  - 2016/08
DA  - 2016/08
TI  - Design and Implementation of Fresh Food Micro Marketing Model -- A Case Study of WeChat Toon
BT  - Proceedings of the 2016 International Conference on Computer Science and Electronic Technology
PB  - Atlantis Press
SP  - 270
EP  - 272
SN  - 2352-538X
UR  - https://doi.org/10.2991/cset-16.2016.63
DO  - 10.2991/cset-16.2016.63
ID  - Sun2016/08
ER  -