Proceedings of the 2016 International Conference on Computer Science and Electronic Technology

Design and Implementation of Fresh Food Micro Marketing Model -- A Case Study of WeChat Toon

Authors
Ruonan Sun, Xinlei Jin, Na Zhang, Juanjuan Shan, Jian Xu
Corresponding Author
Ruonan Sun
Available Online August 2016.
DOI
https://doi.org/10.2991/cset-16.2016.63How to use a DOI?
Keywords
New media, micro marketing, fresh food, WeChat, model
Abstract
With the development of mobile Internet and the increase of the Wechat users, using Wechat and other new media technology in the marketing of agricultural products has become an important form of marketing. However, fresh food with a short shelf life, difficult logistics and other characteristics, the main sales channel is the farmers markets, supermarkets and other physical stores. Therefore, how to take advantage of this new marketing micro-marketing model to achieve rapid sales of fresh food has become an issue to improve the efficiency of fresh food marketing must face. Analyzing the new media marketing model and the marketing difficulties of fresh food, take the Mentougou Sijiashui Chinese toon as an example, take advantage of new media means to achieve the design and implementation of micro-marketing model, increase sales of fresh food of the mountains area.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
Part of series
Advances in Computer Science Research
Publication Date
August 2016
ISBN
978-94-6252-213-8
ISSN
2352-538X
DOI
https://doi.org/10.2991/cset-16.2016.63How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Ruonan Sun
AU  - Xinlei Jin
AU  - Na Zhang
AU  - Juanjuan Shan
AU  - Jian Xu
PY  - 2016/08
DA  - 2016/08
TI  - Design and Implementation of Fresh Food Micro Marketing Model -- A Case Study of WeChat Toon
PB  - Atlantis Press
SP  - 270
EP  - 272
SN  - 2352-538X
UR  - https://doi.org/10.2991/cset-16.2016.63
DO  - https://doi.org/10.2991/cset-16.2016.63
ID  - Sun2016/08
ER  -