Government Communication in Digital Environment
Available Online February 2019.
- https://doi.org/10.2991/csis-18.2019.10How to use a DOI?
- government communication; digital technologies; communication strategy; communication tactics; social m
- This article describes the growing adoption of the Internet platforms by Government bodies and civil servants in an attempt to foster better communication with citizens and collaboration with business. The article dwells on the strategy and tactics of communication used by Russian Government Public Relations and civil servants in digital environment. The key communication strategy can be described as that of harmonizing relations between public bodies and citizens. The study identified four communication tactics, characterized by distinctive approaches in terms of interactivity and openness toward concrete target audiences. When communicating via social media, Russian civil servants are advised to adopt conversational forms of communication to expand the range of followers and to involve a broad range of stakeholders in the dialogue.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - Liudmila Minaeva PY - 2019/02 DA - 2019/02 TI - Government Communication in Digital Environment BT - International Conference Communicative Strategies of Information Society (CSIS 2018) PB - Atlantis Press SP - 50 EP - 53 SN - 2352-5398 UR - https://doi.org/10.2991/csis-18.2019.10 DO - https://doi.org/10.2991/csis-18.2019.10 ID - Minaeva2019/02 ER -