Proceedings of the International Conference Communicative Strategies of Information Society (CSIS 2018)

Government Communication in Digital Environment

Authors
Liudmila Minaeva
Corresponding Author
Liudmila Minaeva
Available Online February 2019.
DOI
https://doi.org/10.2991/csis-18.2019.10How to use a DOI?
Keywords
government communication; digital technologies; communication strategy; communication tactics; social m
Abstract
This article describes the growing adoption of the Internet platforms by Government bodies and civil servants in an attempt to foster better communication with citizens and collaboration with business. The article dwells on the strategy and tactics of communication used by Russian Government Public Relations and civil servants in digital environment. The key communication strategy can be described as that of harmonizing relations between public bodies and citizens. The study identified four communication tactics, characterized by distinctive approaches in terms of interactivity and openness toward concrete target audiences. When communicating via social media, Russian civil servants are advised to adopt conversational forms of communication to expand the range of followers and to involve a broad range of stakeholders in the dialogue.
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Proceedings
International Conference Communicative Strategies of Information Society (CSIS 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
February 2019
ISBN
978-94-6252-676-1
ISSN
2352-5398
DOI
https://doi.org/10.2991/csis-18.2019.10How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - Liudmila Minaeva
PY  - 2019/02
DA  - 2019/02
TI  - Government Communication in Digital Environment
BT  - International Conference Communicative Strategies of Information Society (CSIS 2018)
PB  - Atlantis Press
SP  - 50
EP  - 53
SN  - 2352-5398
UR  - https://doi.org/10.2991/csis-18.2019.10
DO  - https://doi.org/10.2991/csis-18.2019.10
ID  - Minaeva2019/02
ER  -