Proceedings of the International Conference Communicative Strategies of Information Society (CSIS 2018)

ARG Technology as a Method to Promote Goods and Services

Authors
M.A. Shemchuk, O.S. Komarcheva, O.V. Seksetsova, E.Y. Lobach, O.V. Konovalova
Corresponding Author
M.A. Shemchuk
Available Online February 2019.
DOI
https://doi.org/10.2991/csis-18.2019.21How to use a DOI?
Keywords
marketing communications; advertising; marketing; Kemerovo region; Alternate Reality Games (ARG); promotion
Abstract
Under declining efficiency of traditional types of advertising the issue of alternative technologies able to provoke the consumer's interest is ever more urgent. The use of ARG technologies to promote various goods and services makes it possible to maintain the interest in already existing products or promote a new product or service on the market. By identifying the target audience, a potential developer of commercial ARG is able to understand the sales potential of this technology in Kemerovo region.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Proceedings
International Conference Communicative Strategies of Information Society (CSIS 2018)
Part of series
Advances in Social Science, Education and Humanities Research
Publication Date
February 2019
ISBN
978-94-6252-676-1
ISSN
2352-5398
DOI
https://doi.org/10.2991/csis-18.2019.21How to use a DOI?
Open Access
This is an open access article distributed under the CC BY-NC license.

Cite this article

TY  - CONF
AU  - M.A. Shemchuk
AU  - O.S. Komarcheva
AU  - O.V. Seksetsova
AU  - E.Y. Lobach
AU  - O.V. Konovalova
PY  - 2019/02
DA  - 2019/02
TI  - ARG Technology as a Method to Promote Goods and Services
BT  - International Conference Communicative Strategies of Information Society (CSIS 2018)
PB  - Atlantis Press
SP  - 103
EP  - 107
SN  - 2352-5398
UR  - https://doi.org/10.2991/csis-18.2019.21
DO  - https://doi.org/10.2991/csis-18.2019.21
ID  - Shemchuk2019/02
ER  -