ARG Technology as a Method to Promote Goods and Services
M.A. Shemchuk, O.S. Komarcheva, O.V. Seksetsova, E.Y. Lobach, O.V. Konovalova
Available Online February 2019.
- https://doi.org/10.2991/csis-18.2019.21How to use a DOI?
- marketing communications; advertising; marketing; Kemerovo region; Alternate Reality Games (ARG); promotion
- Under declining efficiency of traditional types of advertising the issue of alternative technologies able to provoke the consumer's interest is ever more urgent. The use of ARG technologies to promote various goods and services makes it possible to maintain the interest in already existing products or promote a new product or service on the market. By identifying the target audience, a potential developer of commercial ARG is able to understand the sales potential of this technology in Kemerovo region.
- Open Access
- This is an open access article distributed under the CC BY-NC license.
Cite this article
TY - CONF AU - M.A. Shemchuk AU - O.S. Komarcheva AU - O.V. Seksetsova AU - E.Y. Lobach AU - O.V. Konovalova PY - 2019/02 DA - 2019/02 TI - ARG Technology as a Method to Promote Goods and Services BT - International Conference Communicative Strategies of Information Society (CSIS 2018) PB - Atlantis Press SP - 103 EP - 107 SN - 2352-5398 UR - https://doi.org/10.2991/csis-18.2019.21 DO - https://doi.org/10.2991/csis-18.2019.21 ID - Shemchuk2019/02 ER -