Proceedings of the Volgograd State University International Scientific Conference "Competitive, Sustainable and Safe Development of the Regional Economy" (CSSDRE 2019)

The issues of sustainable development of regional public utility market

Authors
Svetlana Fedorova, Natalia Mushketova
Corresponding Author
Svetlana Fedorova
Available Online June 2019.
DOI
https://doi.org/10.2991/cssdre-19.2019.88How to use a DOI?
Keywords
public utility service, target segments, relationship marketing, natural marketing, competitve mechanism
Abstract
Current condition of Russian public utility activities indicates the necessity for implementing market tools, primarily marketing as the technology addressing interests of all stakeholders involved. The research demonstrates that implementation of marketing in this area is on its initial stage. There are few scientific studies on this topic, especially dissertations, as well as examples of adapting marketing approaches by public utility companies. It is clear that development and application of marketing technologies will be influenced by parameters and specifics of public utility market, customer demands and satisfaction and involvement in development of this segment. This article defines the type and configuration of regional public utility market, it subject and object, static and dynamic parameters and reveals main supply and demand problems on macro- and microlevels.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Svetlana Fedorova
AU  - Natalia Mushketova
PY  - 2019/06
DA  - 2019/06
TI  - The issues of sustainable development of regional public utility market
BT  - Volgograd State University International Scientific Conference "Competitive, Sustainable and Safe Development of the Regional Economy" (CSSDRE 2019)
PB  - Atlantis Press
SP  - 451
EP  - 456
SN  - 2352-5428
UR  - https://doi.org/10.2991/cssdre-19.2019.88
DO  - https://doi.org/10.2991/cssdre-19.2019.88
ID  - Fedorova2019/06
ER  -