An Investigation into Factors Adoption of Electronic Banking Services in Russia

DOI

10.2991/aebmr.k.201215.018How to use a DOI?

Keywords

electronic banking services, Russian banking customers, perceived usefulness, trust, perceived ease of use, technological self-efficacy

Abstract

The purpose of this study is to investigate the factors that adopt electronic banking services. A conceptual framework is developed based on the technology acceptance model and several additional factors. After reviewing the literature, the factors that adopt electronic banking services from the point of view of customers of Russian banks were experimentally verified. For this purpose, a multiple regression model was used. The results show that Perceived usefulness, Trust, Perceived ease of use, and Technological Self Efficacy positively affect customers’ adoption of electronic banking services in Russia. The researcher recommends the banks focus on the way of providing the service and its design. The electronic services provided should be easy to use and not have complicated procedures, so not all clients have the same level of technical skill. The banks should also be interested in developing the electronic services that they provide and keep abreast of everything new in this field.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ragheed Yousef
PY  - 2020
DA  - 2020/12/17
TI  - An Investigation into Factors Adoption of Electronic Banking Services in Russia
BT  - Proceedings of the 8th International Conference on Contemporary Problems in the Development of Economic, Financial and Credit Systems (DEFCS 2020)
PB  - Atlantis Press
SP  - 82
EP  - 86
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.201215.018
DO  - 10.2991/aebmr.k.201215.018
ID  - Yousef2020
ER  -