Proceedings of the 1st Economics and Business International Conference 2017 (EBIC 2017)

The Role of Buying Motivation in Moderating Online Shopping Behaviour

Authors
Junita Safitri, Endang Sulistya Rini, Paham Ginting, Arlina Nurbaity Lubis
Corresponding Author
Junita Safitri
Available Online January 2018.
DOI
https://doi.org/10.2991/ebic-17.2018.54How to use a DOI?
Keywords
Buying Motivation, Buying Intention, Actual Buying
Abstract

Nowadays Online Shopping have been part of our life. It has been known since internet was introduced to Indonesia. Every day millions of people are going online, but just some of them going online for shopping. In fact, online shopping hasn't been the main option when customer still bought offline especially for College student in Aceh Province. Online shopping behavior are influenced by many factors. These research examine the role of buying motivation in moderating online shopping intention. Purpose of this study is to identify the role of motivation as a moderating variable in measuring the relationship among the Influencing Factors and online buying intention. The subject of study is university student who experiences online shopping. This study was conducted using 164 respondents as sample which were taken from several universities in Aceh Province. Observation and Questionnaires were using as data collecting method while Partial Least Square (PLS) using as data analyzing method. This study resulted that Buying intention significant in influencing actual buying. Perceived Usefulness significant in influencing buying intention.

Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 1st Economics and Business International Conference 2017 (EBIC 2017)
Series
Advances in Economics, Business and Management Research
Publication Date
January 2018
ISBN
978-94-6252-470-5
ISSN
2352-5428
DOI
https://doi.org/10.2991/ebic-17.2018.54How to use a DOI?
Copyright
© 2018, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Junita Safitri
AU  - Endang Sulistya Rini
AU  - Paham Ginting
AU  - Arlina Nurbaity Lubis
PY  - 2018/01
DA  - 2018/01
TI  - The Role of Buying Motivation in Moderating Online Shopping Behaviour
BT  - Proceedings of the 1st Economics and Business International Conference 2017 (EBIC 2017)
PB  - Atlantis Press
SP  - 353
EP  - 357
SN  - 2352-5428
UR  - https://doi.org/10.2991/ebic-17.2018.54
DO  - https://doi.org/10.2991/ebic-17.2018.54
ID  - Safitri2018/01
ER  -