Proceedings of the 1st International Symposium on Education, Culture and Social Sciences (ECSS 2019)

Study on the Training Strategy of Tourism Publicity Talents from the Perspective of Adaptation and Selection Theory

Authors
Qian Zhou
Corresponding Author
Qian Zhou
Available Online April 2019.
DOI
10.2991/ecss-19.2019.16How to use a DOI?
Keywords
Adaptation & Selection Theory, tourism publicity, training strategy.
Abstract

Tourism publicity translation is a kind of cross-cultural language communication behavior. Tourism publicity talents are the most direct spokespersons for the image of scenic spots through the media of external communication. The publicity texts adopted by them actually show the international image to the world, so any mistranslation of publicity should not be underestimated. From the perspective of Adaptation & Selection Theory, this paper explores the training strategy of tourism publicity talents from the cultivation of three dimensions: language, culture and communication. Through case study of mistranslation in some scenic spots, this paper analyses the causes of publicity mistranslation with an aim to improve the quality of tourism publicity translation in China and promote the training strategy of tourism publicity talents.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 1st International Symposium on Education, Culture and Social Sciences (ECSS 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
April 2019
ISBN
10.2991/ecss-19.2019.16
ISSN
2352-5398
DOI
10.2991/ecss-19.2019.16How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

TY  - CONF
AU  - Qian Zhou
PY  - 2019/04
DA  - 2019/04
TI  - Study on the Training Strategy of Tourism Publicity Talents from the Perspective of Adaptation and Selection Theory
BT  - Proceedings of the 1st International Symposium on Education, Culture and Social Sciences (ECSS 2019)
PB  - Atlantis Press
SP  - 80
EP  - 83
SN  - 2352-5398
UR  - https://doi.org/10.2991/ecss-19.2019.16
DO  - 10.2991/ecss-19.2019.16
ID  - Zhou2019/04
ER  -