Research on Blended Teaching Mode of the “Marketing” Course Based on OBE
- 10.2991/978-94-6463-012-1_53How to use a DOI?
- Outcome-Based Education; Blended Teaching; Marketing; Total Quality Management
In the post-epidemic era, online and offline blended teaching mode is widely applied in colleges. Based on the concept of OBE (Outcome-Based Education), this article constructs the online and offline blended teaching mode of the “Marketing” course. The implementation plan of teaching is designed. According to the ability of social requirements, the teaching contents are designed. Various teaching resources are uploaded to the “Chaoxing” platform. The evaluation system is optimized based on the concept of TQM (Total Quality Management). The reform of teaching mode enables students to integrate into the learning process in and out of class. The teaching objectives are finally realized. The teaching effect is improved.
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Cite this article
TY - CONF AU - Congying Han AU - Yaping Jiang PY - 2022 DA - 2022/12/09 TI - Research on Blended Teaching Mode of the “Marketing” Course Based on OBE BT - Proceedings of the 2022 International Conference on Educational Innovation and Multimedia Technology (EIMT 2022) PB - Atlantis Press SP - 475 EP - 481 SN - 2667-128X UR - https://doi.org/10.2991/978-94-6463-012-1_53 DO - 10.2991/978-94-6463-012-1_53 ID - Han2022 ER -