Proceedings of the 2022 International Conference on Educational Innovation and Multimedia Technology (EIMT 2022)

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Analysis of Factors Influencing the Use of Chinese Online Education Platform: A DEMATEL-ISM Based Approach

Authors
Kunhua Yu1, Jin Zhu1, *, Yanzhi Li1
1Shandong Normal University, Jinan, China
*Corresponding author. Email: zhujin@sdnu.edu.cn
Corresponding Author
Jin Zhu
Available Online 9 December 2022.
DOI
10.2991/978-94-6463-012-1_12How to use a DOI?
Keywords
Online Education Platform; User Use; PEST Analysis; DEMATEL-ISM
Abstract

Under the background of macro environment, on the basis of PEST analysis framework, the paper summaries 11 factors which influence the application of users of Chinese online education platform. Through DEMATEL-ISM methods, this study combs the logical relationship between factors, draws the causal relationship diagram, and sorts the influencing factors into structural levels. The result indicates that the influencing factors of Chinese online education platform can form a multi-level hierarchical structure model of three-level and six-layer, in which users’ needs and values are the direct influencing factors, and legal supervision and change of policy are the fundamental factors. The two methods have a high degree of consistency in the centrality of conclusion, reason analysis and level division which proves the scientificity and rationalization of the construction of DEMATEL-ISM model. The paper then proposes countermeasures and suggestions to promote the sustainable and healthy development of online education platforms from the perspective of the government and platforms.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 International Conference on Educational Innovation and Multimedia Technology (EIMT 2022)
Series
Atlantis Highlights in Social Sciences, Education and Humanities
Publication Date
9 December 2022
ISBN
10.2991/978-94-6463-012-1_12
ISSN
2667-128X
DOI
10.2991/978-94-6463-012-1_12How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Kunhua Yu
AU  - Jin Zhu
AU  - Yanzhi Li
PY  - 2022
DA  - 2022/12/09
TI  - Analysis of Factors Influencing the Use of Chinese Online Education Platform: A DEMATEL-ISM Based Approach
BT  - Proceedings of the 2022 International Conference on Educational Innovation and Multimedia Technology (EIMT 2022)
PB  - Atlantis Press
SP  - 98
EP  - 112
SN  - 2667-128X
UR  - https://doi.org/10.2991/978-94-6463-012-1_12
DO  - 10.2991/978-94-6463-012-1_12
ID  - Yu2022
ER  -