Assessment of the Mechanism for Ensuring the Effectiveness of Marketing Activities
- https://doi.org/10.2991/aebmr.k.210320.004How to use a DOI?
- marketing, enterprises, mechanism, assessment, ensuring
In modern economic conditions, managers, scientists and practitioners face the question of the development and application of quality principles, approaches, methods of competition and the latest technologies in managing the marketing activities of enterprises in the advertising industry. The organizational and economic mechanism for ensuring the effectiveness of the marketing activities of enterprises in the advertising industry is an element of an integrated management mechanism, which provides for the formation and strengthening of the enterprise’s potential through influencing the organizational parameters of the system and the economic elements of the enterprise’s production activities. An effective organizational and economic mechanism of marketing activities is the basis for overcoming crisis phenomena and one of the conditions for the successful functioning of enterprises in the advertising industry.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Marta Kopytko AU - Tetiana Arestenko PY - 2021 DA - 2021/03/22 TI - Assessment of the Mechanism for Ensuring the Effectiveness of Marketing Activities BT - Proceedings of the International Conference on Economics, Law and Education Research (ELER 2021) PB - Atlantis Press SP - 19 EP - 23 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.210320.004 DO - https://doi.org/10.2991/aebmr.k.210320.004 ID - Kopytko2021 ER -