Assessment of the Mechanism for Ensuring the Effectiveness of Marketing Activities

DOI

10.2991/aebmr.k.210320.004How to use a DOI?

Keywords

marketing, enterprises, mechanism, assessment, ensuring

Abstract

In modern economic conditions, managers, scientists and practitioners face the question of the development and application of quality principles, approaches, methods of competition and the latest technologies in managing the marketing activities of enterprises in the advertising industry. The organizational and economic mechanism for ensuring the effectiveness of the marketing activities of enterprises in the advertising industry is an element of an integrated management mechanism, which provides for the formation and strengthening of the enterprise’s potential through influencing the organizational parameters of the system and the economic elements of the enterprise’s production activities. An effective organizational and economic mechanism of marketing activities is the basis for overcoming crisis phenomena and one of the conditions for the successful functioning of enterprises in the advertising industry.

Copyright

© 2021, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Marta Kopytko
AU  - Tetiana Arestenko
PY  - 2021
DA  - 2021/03/22
TI  - Assessment of the Mechanism for Ensuring the Effectiveness of Marketing Activities
BT  - Proceedings of the International Conference on Economics, Law and Education Research (ELER 2021)
PB  - Atlantis Press
SP  - 19
EP  - 23
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.210320.004
DO  - 10.2991/aebmr.k.210320.004
ID  - Kopytko2021
ER  -