Research on Translation of Shaanxi’s International Publicity Materials from the Perspective of Audience Reception

DOI

10.2991/assehr.k.201127.074How to use a DOI?

Keywords

audience reception, international publicity, translation

Abstract

Based on the example of the English translation of Shaanxi’s publicity materials, this paper discusses the reception habit of the audience in the context of “the Belt and Road Initiative”, and establishes the audience’s identity to achieve the best effect of publicity. At the same time, the government also needs to strengthen the supervision of publicity translation.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Ruihua Nai
PY  - 2020
DA  - 2020/11/28
TI  - Research on Translation of Shaanxi’s International Publicity Materials from the Perspective of Audience Reception
BT  - Proceedings of the 2020 Conference on Education, Language and Inter-cultural Communication (ELIC 2020)
PB  - Atlantis Press
SP  - 366
EP  - 368
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.201127.074
DO  - 10.2991/assehr.k.201127.074
ID  - Nai2020
ER  -