Engagement Resources Used by Novice and Professional Marketers in Persuasive Presentations
- DOI
- 10.2991/eltlt-18.2019.38How to use a DOI?
- Keywords
- persuasive texts, appraisals, attitude resources, systemic functional linguistics
- Abstract
Numerous studies have investigated the use of evaluative language in texts. Few studies, however, have addressed the use of Engagement resources in spoken persuasive texts. This paper attempts to fill this gap by reporting part of a larger study aiming to investigate how novice and professional marketers make use of Engagement resources in persuasive presentations. The study used a qualitative approach by collecting video data of the marketers’ performances. There were two kinds of marketers involved: novice and professional. Novice marketers referred to semester IV students of DIII English majoring in Speaking for Business Purposes. Professional marketers were business executives whose job was presenting newly launched products. The data were analyzed by following Martin and White’s (2005) framework of Appraisal Theory. The results revealed that the novice and professional marketers had different favor in using Engagement resources in their persuasive texts. The professional marketer seemed to have more powerful persuasive resources than the novice one. The research findings of the study might suggest that English teachers should provide scaffoldings for students in using effective engagement resources to structure their persuasive texts
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Ni Putu Era Marsakawati AU - Januarius Mujiyanto AU - Helena I.R Agustien AU - Puji Astuti PY - 2019/06 DA - 2019/06 TI - Engagement Resources Used by Novice and Professional Marketers in Persuasive Presentations BT - Proceedings of the UNNES International Conference on English Language Teaching, Literature, and Translation (ELTLT 2018) PB - Atlantis Press SP - 190 EP - 193 SN - 2352-5398 UR - https://doi.org/10.2991/eltlt-18.2019.38 DO - 10.2991/eltlt-18.2019.38 ID - Marsakawati2019/06 ER -