The Conceptual Model of Customer Ability to Predominate and Control: Based the Analysis Framework of Situated Cognition and Learning Theory
- https://doi.org/10.2991/emcs-16.2016.477How to use a DOI?
- Customer Ability to Predominate and Control; Nature; Concept; Connotation; Conceptual model
Customers for products and services is an important factor in restricting consumer purchase behavior, and developing and nurturing customer ability to predominate and control is a prerequisite for customers to buy the products, as well as capture points of corporate marketing points and resources to accessing core customer. Based on the theoretical derivation of the customer's ability to predominate and control, we analyze the nature of the customer's control, and define the concept of the customer ability to predominate and control, while describes its basic connotation and denotation scientifically, eventually forming the conceptual model of the customer's ability to predominate and control.
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Xiangyu Zhang AU - Yanxia Cheng PY - 2016/01 DA - 2016/01 TI - The Conceptual Model of Customer Ability to Predominate and Control: Based the Analysis Framework of Situated Cognition and Learning Theory BT - Proceedings of the 2016 International Conference on Education, Management, Computer and Society PB - Atlantis Press SP - 1902 EP - 1906 SN - 2352-538X UR - https://doi.org/10.2991/emcs-16.2016.477 DO - https://doi.org/10.2991/emcs-16.2016.477 ID - Zhang2016/01 ER -